Branding and Logo Design for Schools and Universities
Logos for Schools & Multi Academy Trusts
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Logos for Schools & Multi Academy Trusts
Trigger Education specialises in the education sector branding, not just generic design. If your school logo feels outdated, or if you’re looking to create a fresh identity for a new school, we’re here to help. Our designers offer a range of unique logo options, each carefully crafted to reflect your school’s ethos and values. For established schools, if a full logo overhaul isn’t the right fit, we can evolve your existing logo, providing a modern update while retaining important elements of your identity. Whether you’re refreshing an existing brand or building one from scratch, we ensure your school’s image is both memorable and meaningful.
To kickstart your school’s brand, our team begins by understanding your school’s values, mission, and goals, with a focus on your student audience, staff, and the local community. We take the time to explore and create exciting ideas for your logo and brand identity, ensuring they reflect what makes your school unique. Once we’ve developed a few concepts, we share them with you for feedback. After selecting your favourite design, we refine and perfect it to ensure the final brand identity truly represents your school’s ethos and vision.
Our in-house branding specialists work closely with you to create a new identity and voice for your school, developing a bespoke logo design, typeface, and brand colour palette tailored to reflect your school’s unique ethos and values. We create detailed brand guidelines to ensure your school consistently maintains its identity across all communications. Additionally, we provide your new artwork in a variety of formats, making it easy to apply your brand to websites, printed materials, signage, and more.
Schools often face unique challenges that generic branding agencies struggle to overcome. At Trigger Education, we understand these challenges and have the expertise to navigate them to create trustworthy, consistent branding.
Many schools are guilty of using clip-art style crests and dated typography, which don’t align with modern expectations. There are also challenges of branding being mismatched between the website, prospectus, and signage, creating confusion for visitors and prospective families. At Trigger Education, we help bring schools into the modern world with clear, consistent branding across every touchpoint.
When schools have no central brand guidelines, it can mean an inconsistent use of colours, fonts, and logo variations. This creates issues across letters, social media, and internal documents. We help by creating consistent branding that displays professionalism.
Many school logos were created historically without strategic thinking or a link to values or ethos, especially MATs that may struggle with cohesive identity across multiple schools. Our design team work with you to create a logo that reflects your values and vision.
DIY tools can lead to pixelated logos that aren’t optimised for websites, social media, or print. This can cause issues with readability. At Trigger Education, we create professional branding that is consistent and identifiable across print and digital.
Branding in primary schools needs to feel welcoming, approachable, and reassuring for parents while still maintaining a level of professionalism. At Trigger Education, we focus on creating brand identities that reflect a nurturing environment.
Secondary school branding is usually more mature and aspirational. It should reflect ambition, student development, and future opportunities to inspire students.
MAT branding requires a strong central identity with flexibility for individual schools. We can develop clear branding that maintains consistency between schools, whilst still allowing for individuality.
SEN schools require clear, accessible, and sensitive branding. We create branding that is visually balanced and considerate of a wide range of needs.
University branding must operate across multiple faculties, departments, and international audiences. Our team focus on creating branding that is scalable, consistent, and aligned with heritage whilst still adhering to modern expectations.
Colleges need to differentiate themselves from the competition by building emotional connections and communicate their unique values. A strong brand creates a memorable identity.
We follow a structured, collaborative process designed to ensure the final outcome is both effective and aligned with your goals.
Our branding packages are tailored to the needs of each school or institution, but typically include the following core elements:
We develop a range of initial logo concepts based on your school’s values, audience, and positioning. We design each logo with scalability and versatility in mind, ensuring they work across digital platforms, print materials, and physical applications.
Beyond the logo, we define your wider visual identity, including:
These elements create a cohesive system that can be applied across all touchpoints.
We produce clear, user-friendly brand guidelines that outline how to use your branding correctly. This usually includes:
We create a range of branded assets to support your communications, such as social media templates, letterheads, and presentation slides.
We ensure your branding is consistently applied across key areas like website, content, signage, and printed materials.
At Trigger Education, we’ve created branding and logos for many educational institutions. We work closely with schools, colleges, universities, and MATs to modernise their branding and make it more relevant to their messaging and values. For example, we helped St Philips CE Primary School refresh their school identity to represent its nurturing environment. We did this through the use of colourful secondary colours to brighten the school and its new website.
We also helped King’s College, part of the King’s Academy Trust, rebrand to better align with the trust’s identity and values whilst still keeping their individuality.
Our branding services help revitalise schools’ visual presence, solidify brand identity, and support values.
Timelines depend on the size and complexity of the project. A logo design may take a few weeks, while a full rebrand (particularly for larger schools or MATs) can take several weeks or months.
Most branding packages include logo design, visual identity development, brand guidelines and a selection of branded assets. We tailor each package to suit the needs of your school or institution.
Yes. In many cases, we evolve existing logos rather than replacing them entirely. This allows schools to modernise their identity while retaining important elements of their heritage.
Yes. Brand guidelines are a key part of our process. They ensure your branding is used consistently across all materials and make it easier for staff to apply your identity correctly.
If you’re considering a new logo or a full rebrand, we can help. We offer straightforward, no-obligation consultations where we can discuss your current branding, understand your goals, and recommend a suitable approach. Whether you’re at an early stage or ready to begin, we’ll provide clear, honest guidance based on your needs.
Get in touch today, and we’ll respond promptly to arrange an initial conversation.
We’re always on the lookout for talented, creative minds who share our passion for design and digital solutions in the education sector. If you’re passionate about branding, web development, or education marketing and want to be part of a team that values creativity and collaboration, we’d love to hear from you.
We have a very positive experience working with TRIGGER. They were so accommodating from start to finish. They offered advice around designs and we had the opportunity to edit this to suit the needs of our school. When we shared our vision with them it was incredible to see them enacted. From the initial meeting to the installation, we could not have been happier with the service. The staff and children really felt the awe and wonder when they saw them for the first time.
Head Teacher, MoorhouseThank you so much for the entrance hall. It is stunning and beyond expectations.
Thank you to you and all your team.
A wonderful job!
Alder Brook PrimaryI have dealt with Trigger since 2009, during which time they have provided my school with excellent support in the areas of website design, branding and photography. I can confidently recommend Trigger as experts in their field and would thoroughly recommend them.
Willow Tree Primary School, 2024We are thrilled with the custom vinyl artwork designed and produced by Trigger. The vibrant and engaging visuals beautifully capture our primary school’s curriculum themes, including history, geography, and space exploration.
Trigger were easy to collaborate with, receptive to our feedback, and delivered everything on time. Our children and staff have been inspired by the artwork, which not only enhances the learning environment but also sparks curiosity and imagination.
Alex Newsome, The Grammar School at LeedsI have worked closely with Trigger for many years and have always been delighted with the work they have produced. They took the time to really understand the aims and ethos of our Thrive and were able to produce visuals and branding which helped strengthen our message throughout the Trust and beyond. The team at Trigger have developed an excellent knowledge of our Trust and intrinsically know which designs will work best for us. We have built a strong relationship with Trigger and we look forward to working with them on new projects in the future.
John Barrett, CEO, Thrive CE Academy TrustGreat, professional service. We are thrilled with the art work we have had installed in our school. The service was high quality from initial discussions and design drafts to the finished product and installments. Would definitely use Trigger again next time we want some wall graphics done. Thank you!
5 Star Google Review ⭐⭐⭐⭐⭐
Kat Thornburn – Dowson Primary AcademyOur school hall looks stunning as a result of an excellent service from Trigger. We now have a 360 degree learning resource on our walls for all children. The entire process was professional, bespoke and timely. The finished product is superb as a result of clear consultation, an exceptional product and skilled, careful installation. I would thoroughly recommend Trigger.
Smithy Bridge Primary SchoolI have used Trigger for my current school’s website because of previous highly successful experience with Trigger at my previous school. The team are brilliant at interpreting a brief, designing and building a bespoke website and their customer support is excellent.
In particular, the team were great at understanding exactly what we wanted and bringing it to life. Trigger are also very good at suggesting things that make sense logistically and for structuring in a way that just works. We have had loads of positive feedback on our website and I could not recommend Trigger highly enough!
5 Star Google Review ⭐⭐⭐⭐⭐
Adam Hossen – Head Teacher, Hazel Grove Primary ScoolI’ve worked with the team at Trigger for several years. In my own role, the quality of the working relationships you develop is hugely important in creating successful outcomes and the investment made by Trigger in this area has been fundamental to the projects we have collaborated on. Our working relationship has been excellent.
They have at all times been professional and supportive but have also been prepared to challenge us where this has been necessary; this has been key for the work we have done together and genuinely valued. They are very experienced in their roles and, importantly, are very willing to share their expertise, and their time, in supporting clients. I would be more than happy to recommend Trigger as a company to work with.
Damian Hornsby – Admissions and Marketing Manager, Holy Cross CollegeI have worked with the Team at Trigger for four years now, and every project has been beautifully designed, delivered on time and within a very realistic budget. As each project was developed, the design team really understood our needs, and communicated ideas and gave suggestions clearly and frequently.
Our latest project was a total re-working of our website; the end result is stunning. The design is bright, fresh, modern and clear. It is easy to navigate and – equally important – easy to edit and upload onto. Trigger were at the end of the phone throughout the design process, and sent draft pages regularly. They took on board my requests for changes, whilst giving excellent advice along the way – Trigger really knows what ‘works’ when it comes to website design.
I would highly recommend Trigger for web design – and any other design project you may have. You will certainly be impressed.
New Islington Free SchoolTrigger worked with us to create the identity for our trust and redesigned our trust and school websites. The team understood the complex brief perfectly, and designed trust-wide branding, which still allowed the individuality of each of our schools to shine through. Trigger’s
combination of creativity and practicality mean that we now have a strong, recognisable image which has changed the way we present ourselves to our stakeholders and the wider community. It was a pleasure to work with the team at Trigger, who were always easy to contact and who engaged fully and enthusiastically in discussions about our projects.
OMG!!! I love love love the wall graphics!
It looks amazing and has gone down a storm with both staff and pupils.
We couldn’t get the pupils to work for the first period, they all wanted to look at it!
I am so glad we chose your company to commission the work for us, you have been so efficient and easy to work with.
We’ve had a ‘vision’ of a huge blossom-filled cherry tree in our entrance area for some time now and when we see it all its glory, it really feels like a turning point in the school’s history.
It’s truly beautiful we love showing it off! Both walls look incredible and have brought the corridor ‘to life’!
We can’t thank you enough for all the work you have all put in into creating such a personalised design for us.
5 Star Google Review ⭐⭐⭐⭐⭐
Cherry Tree Hill Primary SchoolI LOVE IT. The kids will love it too and there are so many subliminal messages in there that they will see every day without even realising. The difference it will make to the way the school looks and feels will have a huge impact on the way the staff feel and act too.
And a spontaneous outburst from one of our TAs: “WOW!!”
Bradley Green Primary AcademyTrigger provide an efficient and high quality service. No job seems too difficult and the team are always on hand to answer questions that we have. The quality of the work is always of a high standard and we are involved at every stage to ensure that the work done is exactly what we ask for. Staff listen carefully to what we need and produce a range of options to choose from.
We have recommended Trigger to other schools as a result.
5 Star Google Review ⭐⭐⭐⭐⭐
St Philip’s CE Primary SchoolWorking with the team at Trigger is always a delight. They are uniquely talented and seem to know exactly what we’re thinking and create bespoke designs of the highest quality. Their professionalism means that that the entire process, from design to completion, runs smoothly and efficiently, keeping to timescales and budgets. The installations that they have completed for us have transformed our school environment and we’re already planning our next project!
Oakfield Primary SchoolI have worked with the team at Trigger for over two years now on different projects. Their superb bespoke creative designs, always carefully following the design brief, have transformed a drab, uninspiring and utilitarian environment into exciting, colourful and truly beautiful spaces appreciated by the whole school community.
New Islington Free SchoolThank you very much.
The children were in awe when they saw it. It has a real wow factor. The staff love it too!
I am so pleased with the final result.
Denton West End PrimaryWe asked Ed and his team to update some areas of our school with bespoke art work. They listened carefully to our ideas and turned them into the most amazing designs that encompass who we are, whilst enabling the art work to be used to enhance the children’s learning. Both staff and children love the art work!
Eastfield Primary AcademyTrigger have worked alongside school leaders and children to transform our school. Our brief was to help create a space to be proud of that promoted a love of learning and our school values. The results are stunning. Trigger were incredibly professional throughout the project, caring about every last detail. Thank you.
Moorside Primary AcademyWe are absolutely delighted with the website, new logo, school prospectus and signage that Trigger helped us produce. They worked with us extremely closely on every detail and at every stage of the process to help us achieve what we were looking for as a school. The team listened to us very carefully and produced a variety of options that reflected what we were looking for in a website, school logo and school prospectus. I can’t recommend Trigger enough to any school currently thinking about updating either their website or school prospectus.
Grosvenor Road Primary SchoolTrigger produced an excellent promotional video for us with the minimum of fuss. They were quick to turn the brief into a quality product that delivered our key messages. A professional team who we are happy to recommend.
River View Primary SchoolThank you so much for the speedy response in getting the brochures to us – they look amazing!
Thanks for all your support this year – we are thrilled with everything that you have put together for us.
Once I’d made the decision to refresh the school logo and branding I needed to work with an agency that was creative, that listened and understood where we were, that’s why I chose Trigger. They have done and continue to do fantastic work with both schools – it’s a partnership.
Christ Church & Lewis Street Primary SchoolsThe Trigger team were very responsive and positive about our ideas. They provided us with opinions to ensure that the website would support our vision. They listened to our views, providing us with workable ideas and a clear outline for how the website could work and function.
Having an open dialogue and a shared vision meant that we had a very positive working relationship with Trigger and we achieved a high quality outcome with a website that meets all our requirements and is easy to navigate around. The visitors to our website are very impressed with how it looks and parents, children and other members of the community have already begun posting their suggestions and comments on our interactive noticeboards.
It has been a pleasure working with Trigger who have produced a professional website which has a high quality finish and is straight-forward for us to manage. We also know that we can always contact them if we need advice or additional support to keep the website up-to-date and with the same high quality outcome that has been established so far.
Thank you to the Trigger team for all their hard work and for making our vision a reality.
River View Primary SchoolThe team at Trigger have been fantastic from start to finish. They are professional to a fault and work in a very organised, timely and efficient manner. From the initial meeting where ideas were gathered to the creation of the site, including taking very professional looking photographs. They have catered to our needs and been very patient with our requirements. The results are fantastic along with the ongoing support.
Oakwood AcademyBuile Hill Visual Arts College was looking to refresh its image and website technology, Trigger were extremely skilful and helpful. An important factor was the flexible way Trigger worked with the College with regard to deadlines and availability to bring the project to a successful close without unnecessary demands on school time!
Buile Hill Visual Arts CollegeI have dealt with Trigger since 2009, during which time they have provided my school with excellent support in the areas of website design, branding and photography. I can confidently recommend Trigger as experts in their field and would thoroughly recommend them.
Willow Tree Primary SchoolA very personal bespoke service with a really quick response time to the queries and ideas we had.
St Gabriel’s Roman Catholic High SchoolOur website is BRILLIANT!!!!
There has been an amazing response from everybody who has used it and I haven’t lost any opportunity to tell people who designed and built….credit where it’s due.
Christ the King RC Primary SchoolThe work done by Trigger before the opening of our new two form entry primary school has been a major factor in our success. Creating a process by which all stake holders were involved in the naming and branding of our new school has meant that three different school communities have been successfully brought together.
Trigger showed great creativity and understanding and at all times listened to what we wanted. This combined with great service and value for money has been central to us returning for further work such as wesbite, leaflet and prospectus design.
Willow Tree Primary SchoolI would just like to say a massive thank-you for all you have done to develop the new Holy Cross website. It is getting very positive reviews. Thank you for your patience, hard work and efficiency.
Holy Cross College & University CentreTrigger Education,
33 Devonshire Road,
Salford,
M6 8HZ
Manchester Office +44 (0) 161 279 6182
Brighton Office +44 (0)1273 249897
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Trigger Solutions is the business focused division of Trigger Education, a leading creative design and digital marketing agency.
